Bupa UK Insurance and Cleveland Clinic London have signed a new multi-year agreement to continue providing healthcare services to Bupa customers in central London.
The deal maintains access to medical treatment through Cleveland Clinic London and introduces new elements for its patients.
The agreement includes the continuation of a value-based healthcare pilot, which began in 2024. The model focuses on paying providers based on improvements in a patient's health following treatment, rather than the volume of services delivered.
As part of the deal, Bupa and Cleveland Clinic London have also agreed on a no-shortfall guarantee covering employed consultant fees. This arrangement ensures that Bupa policyholders will not be billed for any consultant charges above their policy limits.
The pilot also includes Bupa Platinum consultants, who are accessible under all of Bupa’s healthcare schemes.
With this partnership, Cleveland Clinic London president Rob Lorenz highlighted the continued focus on care quality and safety.
“As people become more informed about their healthcare choices and monitor health and wellbeing more closely, there is greater request for transparency on clinical quality and outstanding patient experience,” Lorenz said.
Lorenz noted the long-standing relationship with Bupa and stated that the clinic will continue to provide care to Bupa customers under the renewed agreement.
Richard Washington (pictured above), general manager for healthcare at Bupa UK Insurance, also noted how value-based healthcare reflects a growing trend in how care is measured and delivered.
“It puts the focus on the quality of care provided and patient outcomes, while encouraging greater coordination and collaboration between health insurers and providers,” Washington said.
The partnership follows a strong financial year for Bupa, which reported a 16 % year-on-year increase in revenue for 2024, bringing total revenue to £16.9 billion. Underlying profit before tax rose by 59 %, reaching £914 million.
Bupa has also expanded its digital health infrastructure. Its Blua platform now supports nearly 7.5 million users globally. The platform provides virtual consultations and remote health monitoring tools.
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