CHU rebrands to reflect changing strata landscape

CHU, a key underwriting agency within the Australian strata insurance market and part of the Steadfast Group, has introduced a revised brand identity as the sector undergoes renewed scrutiny and reform discussions at the national level.

The updated branding, launched on July 1, incorporates new visual elements and a messaging overhaul that reflect the insurer’s stated intent to support more cohesive and resilient strata communities.

New identity signals strategic repositioning

As part of the rebrand, CHU has adopted a logo built around two core design concepts:

• A structural base representing durability and dependability
• An overarching arc intended to denote protection and leadership in a sector defined by shared ownership and complex risk exposures

Chief executive officer Kimberley Jonsson said the changes were designed to align CHU’s public identity with its operational focus.

“Our rebrand represents more than just a refreshed visual identity; it encapsulates who we are today and where we’re heading. The new brand positioning supports our commitment to empowering healthier communities by reinforcing our role as a trusted partner in building safer, more resilient, and connected strata communities across Australia,” she said.

The repositioning also reinforces CHU’s historical emphasis on strata insurance.

Since establishing the first strata plan insurance policy in Australia in 1978, CHU has grown into one of the leading providers in the sector, offering underwriting and claims services to apartment and townhouse complexes nationally.

Sector report pushes for coordinated reform effort

The rebrand coincides with the release of the Strata Futures Report, which recommends the creation of a national task force to oversee systemic reform of the strata sector.

Authored by former NSW commissioner John Minns and consultant Kate McHugh, the report outlined 64 recommendations informed by consultations with insurers, banks, strata managers, and other stakeholders.

Minns said the proposed task force would be designed to drive reforms that improve transparency, accountability, and governance in the sector.

“A national Strata Futures task force is proposed to lead transformation and foster a high-performing, transparent and sustainable model of property ownership and governance at a national level,” he said.

McHugh noted that the report, which is being made available to industry stakeholders for a fee, aims to encourage the sector to lead its own reform efforts through independent research and strategic development.

“A viable, profitable, reputable, and sustainable strata sector is in the Australian public interest,” she said.